We care a lot about usability, but when you have to make a choice, privacy must win”. We think it is no longer an acceptable compromise. “Subscriptions offer great convenience, but as we have seen, there is a cost to pay. In the official statement let out by Mullvad it is explained how the no-log policy is the only beacon, not profit, not convenience, but effectiveness.īy effectively enforcing the no-long policy, no data regarding PayPal or the credit cards used to meet service fees are recorded. The choice would seem to lead to commercial hara-kiri, but if one looks at it from the perspective of the mission, which is to offer web security to users and their data, it is the best choice and puts them on an elite level that no other security company holds. Even if less attractive, they guarantee total security for the customer.

With this in mind, the Swedish company decided to deprive itself of the possibility of offering targeted subscriptions to its user base by opting for fixed spot subscriptions.

While the subscription system offers constant and deferred revenue that is more commercially effective, it also exposes the user to privacy risk because regardless of the level of security offered, even if it is the highest, cyclical exposure of payment data exposes the user to the risk of tracking sensitive data on the Web. Swedish privacy-protection provider Mullvad VPN used to base its business on subscriptions versus services, but an approach consistent with its business has provided it with the right motivation for a change in strategy. Subscriptions option eliminated by Mullvad VPN The new solutions offered by the company.Subscriptions option eliminated by Mullvad VPN.

Mullvad vpn cost