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This article walks readers through the questions firms need to ask when integrating it into their strategies and operations.

At GE, factory workers have achieved a similar gain in efficiency by using voice commands in AR experiences to perform complex wiring.ĪR will have a wide impact on how companies compete. Boeing uses AR to show trainees how to assemble an aircraft wing-and has cut the time it takes them to do that task by 35%. AccuVein, for instance, uses AR technology that converts the heat signature of a patient’s veins into an image superimposed on the skin, making them much easier to locate. Pioneering organizations are already implementing it in product development, manufacturing, logistics, marketing, service, and training-and are seeing major gains in quality and productivity.ĪR improves how users visualize information, receive and follow instructions, and interact with products. Many people are familiar with AR entertainment applications, such as Snapchat filters, but AR is being applied in far more consequential ways in business. Heppelmann, the CEO of the industrial software maker PTC. By putting information directly into the context in which we’ll apply it, AR increases our ability to absorb and act on it.ĪR will become the new interface between humans and machines, say Michael E.

Augmented reality, a set of technologies that superimposes digital data and images on physical objects and environments, is closing this gap. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. Why Every Organization Needs an Augmented Reality Strategy

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